SITE INSTALLATION DESIGN – 3M
Concept | Design
Challenge:
Client was pitching a major service deal to 3M at this site visit. Needed to fill a wall with a large support graphic.
Solution: Gotta sticky note?
Rather than create a large graphic listing all the benefits from this service deal, I opted to design large 2 ft square sticky notes. Then I illustrated each benefit of this deal like it was a thumbnail sketch on a sticky note. We had them curled and mounted imperfectly on the wall. 3M loved the creativity of the wall and I’m sure it helped secure the deal.
SITE INSTALLATION DESIGN – HILTON
Concept | Design
PRINT AD – NU SKIN
Concept | Design | Art Direction
Challenge:
Client was pitching a major service deal to 3M at this site visit. Needed to fill a wall with a large support graphic.
Solution: Gotta sticky note?
Rather than create a large graphic listing all the benefits from this service deal, I opted to design large 2 ft square sticky notes. Then I illustrated each benefit of this deal like it was a thumbnail sketch on a sticky note. We had them curled and mounted imperfectly on the wall. 3M loved the creativity of the wall and I’m sure it helped secure the deal.
PRINT ADS – TECHCENTRAL
Concept | Art Direction
Challenge:
Client was launching a new Hybrid Backup software feature that protects from data loss.
Solution: Concept is King
Focus an ad campaign addressing the three most common forms of data loss–Water damage, Theft, and Fire. After brainstorming with my team, I came up with the tagline “We’ve got your BackUP” and the concept of absurdly fantastic ways to lose your data–Kracken for water damage, UFO for theft, and a Dragon for fire. I employed an outside agency to have these rendered in 3D and produced. I art directed the illustrations, copy writing and ad design process. The campaign was a major success at product launch and this ad series won an Addy Award.
POSTER DESIGN – ABC TEES | MILAGROS
Concept | Design
